Why Come to WizzyWig For WordPress Website Design

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    Fairness in pricing

    WizzyWig does not have leather couches in our lobby (actually, we don't even have a lobby). So we do not pass those overhead costs to you.

    Many web development places out there charge as much as $25,000 for a simple WordPress site. We know what it is like to run a business on a budget. My mission in starting this company was to make high quality, sophisticated web sites accessible to the small business and budget.

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    Proven Quality of Work

    If you have a small budget for your project, most agencies will assign your project to their intern, while still charging you full agency rates. With a freelancer, quality can be hit or miss. When you work with WizzyWig, you are dealing with a seasoned professional who has the portfolio to prove it. Read some of our Testimonials

    It's also good to know where your web developer falls in the spectrum of artistic vs programming skills. Some developers are coding geniuses -- they can program almost anything (but it may not be pretty). Others are strong designers, where it will look great but will not be as functionally robust, or sometimes won't even be coded correctly at all. Barbara sits firmly in the middle of these two worlds, and may use expert contractors that can pick up the coding or design slack when needed.

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    Years in business, and ability to provide ongoing support

    This is one of the most common concerns about working with a freelancer: they are only a freelancer because they are transient and currently looking for a "real" job! This means that in 6 months or 2 years, they may not be available to provide ongoing support, or they will take forever to make your changes because they only do this on the side.

    Barbara has been in business independently since 2003. She is well connected with many local WordPress developers and has contingency plans in place if she were to be hit by a bus, so we can guarantee you that no matter what, there will always be someone who has your (and your website's) back.

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    Beautiful websites that are completely custom!

    When we create a website, we design our own custom Wordpress themes, instead of trying to customize a pre-designed third party theme. When you try to customize a third party theme, you can only change as much as the theme authors designed it to allow you to change. (so, for example, if the client wants a newsletter opt-in to appear just below their header, if the theme doesn't have that built in, then it can be difficult to do).

    Designing a custom WordPress theme gives us complete control over every little thing -- the appearance and functionality of the site, etc -- and in most cases, it takes less time than trying to customize a third party theme. This allows us to create custom websites that are as beautiful as they are functional.

We can sum it up like this:

Why Wizzy Wig is great for small business

Our Rates

Our target client is the small business and non-profit that has a modest (but not huge) budget. 

Our normal hourly rate is $140 per hour. Maintenance clients get a reduced hourly rate of $110 per hour. In other words, a little more than a freelancer right out of college, and a lot less than an agency. And we only bill for the time we actually spend working. This includes answering emails, calls and any actual website or server work that takes more than 10-15 minutes to complete.

In addition, we aim to get this job done for the most reasonable cost possible without wasting your valuable money on non-essentials. (Focus groups are great but they cost a fortune!) We think you know your business better than we do. So you stay in complete control of your project and your budget.

(Check out this excellent article: “How much should a custom WordPress website cost?“)

Estimates will be provided based on your exact needs before we begin work, but here are some typical rates:


Other Stuff We Can Do:

  • Logo & Branding Design ($900 and up)
  • Print Design, Business Cards ($450 and up)

5 Reasons to Choose WordPress

Instead of SquareSpace or Wix

You Own Your Content

Don't work with the mob! A lot of my clients don't have the budget to spend on a big fancy website built by an agency, so they end up using a page builder like Squarespace or Wix. The problem with these services is that they are a little bit like the mob -- if you ever stop paying them, you lose your whole website!  With a self-hosted WordPress website, you own your site and all the content in it. And, you are not tied to one host or service provider. If you decide to host your site somewhere else in the future, you can take your website with you.


All WordPress software uses a license that makes all of the code FREE. Even with premium plugins and themes, you only pay for support and updates. And when you have WizzyWig build your site, our basic beginner sites start at just $800 and include a full year of hosting, maintenance and personal support.

Easy to Edit

We recognize a great website isn’t a stagnant creation, so we will design your site using WordPress, the world’s most powerful, customizable, and easy to use content management system. This means that after we launch your site, you’ll be able to use intuitive editing tools to adjust your site as needed, even if you aren’t tech-savvy.

Every website I create includes a free training session where I will show you how to use & update the content in your new website.

Easy to hire (or become!) an expert

WordPress is the most popular Content Management System in the world and the fact that the code that powers it is all open source, means there are tons of developers who you can work with to get your site working just how you want. And there are so many free learning resources (including WordPress groups or conferences in most major cities) that if you are so inclined you can become an expert yourself. 

Complete Customization

When you have WizzyWig build you a WordPress website, it will be custom-designed to be as unique as your business is, but will not break your bank either. Squarespace and Wix you use their templates and you get what you get. With WordPress, we can custom design your site to look completely unique, to best represent your business or organization, without paying extra.

Worry-Free Expert Maintenance and Support

When you have us design your WordPress website, we will stay on hand going forward maintaining your website software, making sure that everything keeps running as smoothly as it did the day it launched. If you ever have any technical problems, or a question about how to do something, or want me to make an edit or add new functionality like e-commerce for you down the road, we are just a phone call or email away.

You can spend less time trying to learn how to build, edit and maintain your site, and more time making it work for you.


Who We Are

Our Mission:

This company was started 7 years ago with one purpose: to provide agency-quality design for small-business budgets. Our specialty is creative interfaces that engage the user with eye-catching graphics and efficient, easy-to-use functionality.

We create search engine-friendly, standards and accessibility-compliant websites using the most up-to-date software and coding practices. We bring 20+ years of expertise to the table so we can be as technical as necessary, while always remaining down-to-earth and approachable.

Barbara: Owner and Senior Designer/Developer
Your main point of contact is Barbara Schendel, Wizzy Wig's founder and primary developer/designer. I have been doing web design and graphic design since the mid-1990s, when I got my BFA in graphic design (emphasis on computer animation and interactive media). I started my career working for agencies doing web and multimedia, then in 2003 I started my own business. I have been developing exclusively on the WordPress platform since 2010. I specialize in creating WordPress websites that are as beautiful as they are functional. I am passionate about WordPress development, and I also excel at making this process an enjoyable and collaborative one for you. I value communication and friendly service above all else, so that your needs will be heard.

Kamalpreet helps out with lots of day-to-day tasks like site maintenance and updates, as well as occasional troubleshooting, but he is also an experienced coder so when we need custom functionality written, he takes care of this for us too.

Lindsay is a brilliant designer and is on hand when we need to bring an extra-special visual touch to a website design. (like with our In-Depth Design Process)


Charley, Woodland Hills Church

We recently completed a major site overhaul that Barbara led, and she was (and continues to be) a joy to work with. She is excellent on the technology end, understands the nuances and complexity of user interactions, and has an eye for design – all of which are critical on web site projects. But she's also pretty unique in the field because she's such a people person! We've loved how well she listens, her flexibility, and how much she really cares about the long-term success of projects.

Sheila, Jumpn Gymnastics

"I appreciated Barbara’s design style, professionalism, and responsiveness. Working with Barbara was a 10. She is wonderful." JumpnGymnastics.com

Ross, Kramers Music

"Working with Barbara was a pleasant experience. She was always receptive to my calls. She never made me feel like I was wasting her time with my questions. This was all new to me, and sometimes it's difficult to put something graphical that is in your mind into words. She was able to make it look just the way I want and was always professional." kramersmusic.com

Karen, Access 2 Tanzania

"The redesign has been a great relief to the business. Barbara was able to work with us and was always extremely responsive and helpful. The personalized service and care is what we were seeking, has been wonderful and we truly appreciate that. I'm especially thankful that the site doesn't crash. No glitches! Any issues we had have been minor and were rectified immediately." Access2Tanzania.com and Treks2Rwanda.com

Dan, Step PT

"Barbara, I just wanted to let you know about how many wonderful compliments we have received about our website! Thank you for the millionth time for doing such great work, being patient with me, helping me and, in the end, improving our clinic and business! Keep up the awesome work! You rock!!" http://www.steppt.com/

Ted L, ellul.org

Thanks, Barbara, for helping us up the steep mountainside and over the summit of our web-building project. We appreciated the way you worked with our own design preferences and content. We are also glad for the ongoing partnership and support system. Again, many thanks! International Jacques Ellul Society

What's with the Funny Name?

Wizzy Wig is a phonetic spelling of the term "WYSIWYG" which stands for
What You See Is What You Get.

It's a common term people use when talking about web software.

I picked it because it also represents my business ethic: I am down-to-earth, honest and when you deal with me, what you see is what you will get. I won't sell you something I can't deliver, I am transparent and sincere, and in general, I tell it like it is.

The other reason is because it just sounds cool. 🙂 We try not to take ourselves too seriously around here.


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