How much should you spend on your website?

By doing some relatively simple math, you can figure out if it’s going to be worth it to you to spend money on a website.

Do you get new business from your website (ie, do people find you from Google or word or mouth?)*
- Yes I use the website to get new customers
- No I don't make money from the site. (Either it's informational only or people already know they will use me when they contact me. The site is just a formality.)
If you do not have a traditional site that generates leads for sales, then this form is NOT for you. You'll need to use different metrics to determine how much to spend on your new website.
How effective do you feel your current website is in converting visitors to leads?*
- It's great, I wouldn't change a thing
- It's okay, I get a few leads but it could be better
- It really needs help.
While there is always room for improvement, if you are happy with your website as is, then this exercise is probably not for you.
How many leads do you get (per month) from your current website?*
A lead is defined as someone who makes contact with you through or because of the website. It's usually through a contact form, or a phone call.
if you have an e-commerce site then a lead is a sale.
Please enter a number greater than or equal to 1.
Note that this might throw off our calculations of how much better the site could perform. We apply a pretty conservative multiplier in estimating the improvement you can expect to see, so your actual results might be better than what we'll show on the next screen.
You can estimate that you'll probably get this many leads per month if you redo your website
What PERCENTAGE of new leads become actual paying clients?*
If you are a traditional business that meets with or talks to potential customers before they sign, this number will be determined by your sales process. If you get say 5 people contacting you a month, after you work your sales magic, how many of them become paying customers? Calculate this as a PERCENTAGE and enter it as a whole integer here.
If you have an e-commerce site (where all transactions happen strictly on the site without ever talking to you first), this should probably be 100 since a "lead" above is the same as a sale.
Please enter a number from 1 to 100.
Some industries have naturally low conversion rates, but there is room for improvement here that is unrelated to your website.
This is how many new paying clients you should be able to expect in a YEAR after redesigning the site.
(We'll look at the year as a whole, for those sites that get low volume)
How much do you make (net, profit) on one average sale?*
Please enter a number greater than or equal to 1.
According to our calculations, redesigning the site might not bring in enough money to meet your goals. You just don't make that much money off the site. It could be that it just performs so poorly now that you aren't getting an accurate feel for what it could potentially do. Please give us a call at (530) 868-6484 so that we can figure out together whether this seems like something you should pursue or not.
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If you do not have a traditional site that generates leads for sales, then this form is NOT for you. You'll need to use different metrics to determine how much to spend on your new website.

While there is always room for improvement, if you are happy with your website as is, then this exercise is probably not for you.

Note that this might throw off our calculations of how much better the site could perform. We apply a pretty conservative multiplier in estimating the improvement you can expect to see, so your actual results might be better than what we'll show on the next screen.

Some industries have naturally low conversion rates, but there is room for improvement here that is unrelated to your website.

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