Homework

This homework is super helpful to let us understand your goals and likes/dislikes. If it takes you more than a few minutes to fill this out, you can use the "save and continue" link to email yourself a special link that will allow you come back later and pick up where you left off. Thanks!

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Name*

First Last

Company Name

Email*

Company Address*

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code

Phone*

Have we already supplied a quote for your project?

If you don't have a budget approval process to stay within or if the scope of your project may evolve as we go, leave this blank.

Yes I already have a formal estimate from WizzyWig

Will we be designing a logo for you?*

Yes

Logo Preferences

What style(s) of logo are you most attracted to?

Please limit it to two choices

Very Visual

Fancy Text

Simple Text

Retro

Text and icon

Monogram

Badges

Choose the words that best describe the style and personality you'd like your logo to convey

Check all the apply -- but be mindful not to choose opposites!

Masculine

Feminine

Fun

Serious

Extroverted

Low key

Intense

Understated

Lots of personality

Just business

Playful

Emotional

Practical

Bold

Soft

Simple

Complex

Retro

Minimalist

Contemporary

Futuristic

High Tech

Human

Stylized/Abstract

Literal

What colors should we use?

Check all the apply -- but be mindful not to choose opposites!

I have specific colors I want to use

Warm colors

Cool colors

Bright vivid colors

Understated colors

Earthtones

Metallics and greyscale

Basic colors like primary and secondary on the color wheel

Unusual or creative color pairings

Soft colors

Bold colors

Please indicate the exact Hex values or Pantone colors you need us to use

Your current website

Do you currently have a website (that we will be replacing)?*

Yes

What are THREE of your FAVORITE things about your current website?

These could be things about the visual look of the site, or features. These are things that we will KEEP if we can.

What are THREE things that you DISLIKE about your current website?

Again this could be the visual design, or features/behaviors. These are things that we will be changing and improving.

Your Preferences

HUGELY IMPORTANT: Share some sites you really like the design of

Show me what you consider to be a great site. Right now I am mostly looking for visual designs/layouts that you love the look of. The websites you list can be from anywhere, they do not necessarily need to be in your same industry. Just as long as you love the look of them, and are able to articulate what exactly it is that you love about it. (you can ask google for some links to website design inspiration if it helps)

Website # 1 that you like*

Tell me what in particular you like about this site?*

Website # 2 that you like*

Tell me what in particular you like about this site?*

Website # 3 that you like*

Tell me what in particular you like about this site?*

What are some adjectives you would use to describe how you want your website to feel?

To put it another way, what type of words represent the mood of your brand? I offer a lot of possibilities here, select as many as feel appropriate (a pattern should emerge which will guide me toward what you're going for). (beware of choosing conflicting words!)

Individual

Corporate

Fun

Youthful

Sophisticated

High-Tech

Vintage/antique

Suggest Wealth and Quality

Rich layers or textures

Clean, lots of white space

Masculine

Feminine

Bright

Airy

Moody/brooding

Warm

Cool

Vibrant

Simple

Nature

Industrial

Soft

Emotional

Rational

Cute or Quirky

Human touch

Professional, buttoned-up

Retro, evoke memories of a time past

Quirky

Industrial -- crisp clean lines

Super Colorful

Restrained, limited palette

Appealing to millenials and younger people

Classical, traditional

Lots of Photography

Creative, unusual and Imaginative

What colors should we incorporate?

If you have brand-specific colors that we should use, or just color preferences, I'd like to know about those here.

Who are your customers? (ie what kind of people should this site appeal to?)

Please indicate gender, age, education level, technical-savvy, and any other useful info. This helps us to make sure this site is usable to the target user.

What is/are the most important page(s) of the site?

Which are the most critical pages of your site that we should spend extra time optimizing? For example, any call to action pages, or landing pages?

The Plan for Your Site

Are we replacing an existing live website?*

Yes this site already exists

No start fresh

URL of the website we are talking about:

Will you be having us replace the content on any of the pages on this site?*

Yes I will want to replace some or all of the existing content

No keep all content pretty much as it currently is

List of Pages to be included in your site at launch

Please provide a complete list of ALL pages to be included in your site at launch. (if you have more than 20-25 pages you can leave this blank, we'll use a sitemap instead)

Add rows by clicking the little "+" icon

Are there any special features and functionality that we need to incorporate?

Please give a list of any pages which will have special functionality.

By "special functionality" we mean any page that has to "think" -- generally anything other than static page or post content.

Members-only areas of site

Event Calendar

Event Ticketing / Registration

Include data that users can search and filter by criteria, such as job postings

Staff Directory where each member has their own page

Online Course / Learning Management System

Lots of pages/items to show in your nav menu which we will format into an easy-to-use "Megamenu"

Long Form (like an application or a form that "does" something when people hit submit)

Appointment Scheduler

Newsletter Mailing List sign-up

Shopping Cart / E-Commerce

Testimonials - show all testimonials, and allow users to add their own; after you approve it shows up on page automatically

Also have us design logo and branding

Have a writer help with your site content

About Your Company

Who are some of your competitors in your industry? List their URLs below

(click the little "+" icon to add more rows)

What is the most important thing you want users to DO as a result of visiting your site?*

What action(s) do you want your users take while on your site? This will be the Call(s) to Action that we make sure are highly visible. Some examples might be: Opt into a newsletter; Schedule a free consultation; Submit a Contact Form; Purchase a product.

What makes you stand out from your competition? Why should people work with or buy from you instead of one of your competitors listed above?*

Phone

This field is for validation purposes and should be left unchanged.